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About Us

Al-Shaheera, found in 1998, originated from the humble beginnings of a small shop in Baghdad, founded by two visionary brothers driven by their passion for perfumes. Since then, our brand has become synonymous with excellence in the beauty, perfumes, and personal care market in Iraq.

Al-Shaheera was registered in 2011 as a General Ltd company. Over the years, Al-Shaheera has undergone continuous evolution and growth, transforming into a reputable and trusted retailer that remains the top choice for discerning Iraqi customers.

Our commitment to delivering exceptional products and unparalleled customer service has cemented our position as the market leader. Our pioneering efforts have inspired and paved the way for numerous other retail stores to enter the beauty industry. As a trendsetter, we have not only set new benchmarks in product quality and variety but have also raised the bar for customer experience and satisfaction. At Al-Shaheera, we believe in the power of beauty and its ability to enhance self-confidence and individual expression.

As an industry leader, we hold ourselves to the highest standards of ethics and integrity. We provide authentic products sourced directly from trusted suppliers, ensuring our customers receive only the finest quality items.

In the ever-evolving landscape of the beauty industry, Al-Shaheera continues to adapt and innovate, staying ahead of the curve to provide our customers with the latest trends and innovations.

At our stores, we pride ourselves on offering an extensive selection of internationally renowned brands in the beauty and perfume industry, catering to the diverse preferences of our valued customers. As a testament to our commitment to excellence, we have gone a step further by introducing our concept store, Al-Shaheera Prive, dedicated to showcasing exclusive niche perfumes. At Al-Shaheera Prive, we curate a collection of exceptional and hard-to-find fragrances, sourced from prestigious niche perfume houses around the world.